The LavaCon Content Strategy Conference | 23-28 October 2020 | UX: Virtual
Andrea Ames

Recognized in 2018 by Relevance as one of the Top 25 Marketing Thought Leaders, in 2017 by [A] as one of the Top 25 Masters of Multichannel, and in 2016 by MindTouch as one of the Top 25 Content Strategy Influencers, Andrea is a sought-after keynote speaker, workshop leader, consultant, and coach, as well as the author of numerous journal and magazine articles and two award-winning books. A 35+-year veteran in the post-sales content industry, a customer retention and content experience strategy consultant and coach, and the founder and CEO of Idyll Point Group, Andrea’s passion is helping businesses to make their customers wildly successful. She teaches content teams to operate like a business, develops superstar content leaders in her coaching programs, and provides customer-retention education and coaching for businesses of all sizes.

Andrea is the host of the After the Sale podcast and the Executive Editor of STC’s Intercom magazine, as well as a Certified Online Training Professional (COTP) and the curriculum designer and Program Chair for the UCSC in Silicon Valley certificate program in technical writing and communication, where she also teaches content design and architecture, human factors, and usability courses. She is a Fellow and past President of STC, a Distinguished Engineer of the ACM (the first content professional to achieve this distinction), a Senior Member of the IEEE, and a member of numerous other professional associations.

When she’s not a guest on entrepreneurial and content podcasts, consulting with content leaders in large enterprises, teaching technical communicators, or coaching entrepreneurs, Andrea teaches quilt making and design, kayaks, and walks her dogs 2+ miles every day — typically while binging on podcasts and audio books.

You can connect with her on

Design Thinking Workshop

IBM Design Thinking is a human-centered and collaborative approach that enables people with different backgrounds to work together by using creative tools borrowed from different disciplines to solve complex problems.

IBM Design Thinking integrates business
(viability), people (desirability), and technology (feasibility). We keep the main focus on users. We develop empathy for them by putting ourselves in their shoes in order to deliver solutions that are meaningful to them, and that solves their problems and needs.

This workshop will give you an idea of how to tackle challenges by solving problems with a creative, iterative, and practical approach by working in teams and stepping out of your comfort zone.

Join Andrea for this hands-on workshop, in which you will be exposed to the practice of the IBM Design Thinking framework. Andrea will share tips on how to organize a workshop, how to facilitate it, and how to get the most out of it.

Lunch is on your own.

Running Your Content Team Like A Business