The LavaCon Content Strategy Conference | 23-28 October 2020 | UX: Virtual

Conference Program

See the Conference at a Glance in PDF for a summary of the program, networking, social events, and the virtual attendee experience at LavaCon UX.

Pre-Conference Workshops
Friday, 23 – Saturday, 24

LavaCon Live! Main Conference
Monday, 26 – Wednesday, 28

Pre-recorded sessions will drop weekly starting in early October. You can watch single sessions on demand, binge watch related sessions, download sessions to watch offline, or participate in organized viewing parties where you can chat with speakers and other attendees.

Friday, 23, October 2020: Pre-Conference Workshops

9:00-Noon PDT

Noz Urbina photoContent Design for Omnichannel Experiences

Noz Urbina
Omnichannel Content Designer
OmnichannelX and Urbina Consulting

Creating Content that Builds Trust and Moves Metrics

Jen Schaefer
Content Design Manager
Netflix

Setting Measurable Goals to Uplevel Your Content Practice

Kendal Sparks
Lead Content Designer
Mastercard

Managing Writers: An Interactive Playshop

Barry Saiff
Founder and CEO
Saiff Solutions

Design Thinking Workshop (full day workshop, split over two days)

Andrea Ames
Content Experience Strategist
Idyll Point Group

16:30 PDT

Cocktails and Content Trivia

Saturday, 24, October 2020: Pre-Conference Workshops

9:00-Noon PDT

Special Adobe TechComm Workshop

  • Part 1: Multiply Revenue Impact by Implementing a Winning Content Strategy
  • Part 2: Creating Quality DITA Content in FrameMaker
  • Part 3: Getting Started with the All-new Adobe RoboHelp in Less than 45 Minutes

Noz Urbina photoCustomer Journey Mapping for Omnichannel Experiences

Noz Urbina
Omnichannel Content Designer
OmnichannelX and Urbina Consulting

From Content Environment to a Content Ecosystem

Eeshita Grover
Director, Marketing
Cisco Systems

Design Thinking Workshop (full day workshop, continued)

Andrea Ames
Content Experience Strategist
Idyll Point Group

16:30 PDT

The Welcome to New Orleans! Drag Review

Monday, 26, October 2020

8:30 PDT

Morning Welcome and Coffee Talk

9:00-9:30

The “Welcome to LavaCon UX!” Opening Drum Circle

Jack Molisani, Executive Director, The LavaCon Conference, and Skinz N Bonez Drum Corps, live from New Orleans, and LavaCon Attendees, using drumsticks in your experience box!

9:30-9:45

Coffee Break

9:45-10:45
Featured Speakers (three 18 minute TED-like talks back to back)

Bridging Silos to Deliver Delightful and Trustworthy Experiences

Beril Maples, Head of UX Design, Google Analytics

What Dark Side? How to Carve Your Own Content Path: from TechComm to MarComm and Back Again

Jessica Reed, Vice President, Product Marketing & Content Strategy, NBCUniversal

10:45-11:00

Coffee Break

11:00-11:20

Fighting Bias with Content Strategy

David Dylan Thomas, Principal, Content Strategy, Think Company

11:20-12:00

Panel Discussion: The Necessity of Diversity and Inclusion in Content Development Teams

David Dylan Thomas, Principal, Content Strategy, Think Company

Jordan Craig, Manager, Content Strategy, Twitter

Wendy Richardson, SVP, Global Customer Care Operational Excellence, Mastercard Worldwide

12:00-13:30

Daily Recap and Review

Pick a room topic, then network and discuss!

13:30-

 

Informal Networking Lounges Open
Come and go as you please!

Book Club

Espresso Cafe

Crafts

Bier Garden

Zen Garden

Jobs and Career

Tech Talk

Puppies and Kittens

Sports

15:00-16:30

Second Line Jazz Parade

followed by Networking Reception and More Jazz

Sponsored by Adobe Systems

17:00-

Live Storytelling Event

Hosted by Phylise Banner and David Dylan Thomas

Tuesday, 27 October 2020

8:30 PDT

Morning Welcome and Coffee Talk

9:00-10:00

Noz Urbina photoStorming the Castle: Winning Support for and Executing a Content Strategy

Britt Ellmer, TSYS and Noz Urbina, OmnichannelX and Urbina Consulting

How to Set Content Strategy in Motion for Sustainable Success

Hilary Marsh, Chief Strategist, Content Company

Are You Ready to Successfully Scale Your Content Strategy Practice?

Jordan Craig and Lisa Jennings Young, Content Strategy Managers, Twitter

10:00-10:15

Coffee Break

10:15-11:15

Tony Mann PhotographCreating Content that Truly Resonates by Analyzing Metrics and Data

Tony Mann, Director, Developer Content, DocuSign

How In-product Support Turns Documentation into a KPI-smashing Enterprise Asset

Megan Gilhooly, Vice President Customer Experience, Zoomin Software

TBD

Stefan Gentz, Global TechComm Evangelist, Adobe

11:15-11:30

Tea and Biscuit Break

11:30-12:15

Jennison Asuncion PhotographPanel Discussion: Beyond Inclusion. The Importance of Accessible UX Content and Design

Moderator: Jennison Asuncion, Head of Accessibility Engineering Evangelism, LinkedIn

12:30-14:00

Daily Recap and Review

Pick a room topic, then network and discuss!

14:00-15:00

 

Informal Networking Lounges Open
Come and go as you please!

Book Club

Espresso Cafe

Crafts

Bier Garden

Zen Garden

Jobs and Career

Tech Talk

Puppies and Kittens

Sports

15:00-16:00

Starting time subject to change based on attendee voting

Bring Your Family to LavaCon Day!
Video: Intro To Technical Writing for Kids, followed by

  • Halloween Costume Parade
  • Best Virtual Face Painting Awards
  • Best Human Costume Awards
  • Best Pet Costume Awards
  • Best Gras Mask Awards

17:00-

Content Trivia Night

Hosted by Twitter

Wednesday, 28 October 2020

8:30 PDT

Morning Welcome and Coffee Talk

9:00-10:00

Jonathon Colman photoLearning from our Mistakes: How We Destroyed Content Design

Jonathon Colman, Senior Design Manager, Intercom

Running Your Content Team Like A Business

Andrea Ames, CEO/Founder, Idyll Point Group

10:00-10:20

Coffee Break

10:20-11:20

Use Your Words: The Business of Content

Joe Gollner, Principal, Gnostyx Research Inc.

Brandon Rafalson photographHow to Connect Content Performance to Revenue Goals

Brandon Rafalson, Head of Editorial, Bizzabo

Impacting the Bottom Line: Creating Experiences that Convert Trial Users to Paying Customers

Dean Atchison, Senior Director, CRM Content Experience, Salesforce

11:20-11:50

Hydration Break

11:50-12:30

Closing Panel Discussion: The Future of Content Operations

17:00-18:00

Cocktails and Failure Celebration

“Learn from the mistakes of others. You can’t live long enough to make them all yourself!”― Eleanor Roosevelt

From Jack Molisani, LavaCon’s Executive Director:
I believe an “expert” is someone who has made all the mistakes possible in a given field (assuming you don’t keep repeating them).

As Eleanor Roosevelt said, let’s learn from the mistakes of others. So grab a drink and your  best failure story. You’ll learn from others, and others will learn from you!

I anticipate we’ll hear people boasting, “You think you screwed up? What until you hear what I did!”

Join us for an evening of cocktails and failure celebration!