Diving into digital marketing and social media during its nascent stage, Lisa Peyton is today among the leaders in the field. Based in Portland, Ore., she serves as Intel’s Global Social & Immersive Media Strategist working alongside her regional counterparts to launch global campaigns that engage audiences worldwide. With over a decade of digital strategy experience, her work includes implementing successful campaigns for both B2B and B2C audiences for brands such as Intel Corporation, Alaska Airlines and Hewlett Packard Enterprise.
As a pioneer in the social media industry, Lisa has been both guided by the industry’s evolution and had a hand in directing it, capitalizing on the power of social media to increase her clients’ connection with their customers and achieve their overall marketing objectives. Today, she is focused on new immersive technologies such as virtual reality and augmented reality to help drive relevant, branded experiences.
Her passion for both psychology and technology drove her to complete a Master’s degree in Media Psychology, furthering her understanding of how humans connect via digital platforms. Ensuring these underlying social needs are met across digital channels serves as the foundation and philosophy behind her work.