Good user experience is all about anticipating customer needs and avoiding customer pain points – in other words, act like you know your customers!
Developing good user personas helps you and your organization create useful content in a consistent voice and tone that resonates with your users.
While UX (user experience) remains vitally important, CX (customer experience) must be considered in order to be successful in today’s crowded online markets. Good CX begins by knowing your customer, anticipating their needs, and avoiding their pain points. In order to truly understand your customer, you need personas!
In this session, attendees will learn the basics of creating good personas, how research plays a vital role in the creation of these personas, and the basic difference between goal oriented personas and lifestyle personas – in other words, buyer personas versus user experience personas.
More importantly, attendees will learn how to apply these personas when creating content and defining user experiences. Attendees will learn how personas play an important role when defining the content strategy that will help them reach their business goals.
Personas help create unified, cohesive content in a consistent voice and tone.