How structured authoring, leveraging open source tools, can help your Pubs group grow from being a bottleneck – with complicated toolchains preventing non-writers from contributing – to a service organization that can act as handmaiden to all sorts of content across the organization, including converged content straddling techcom and markcom, with true single-source-of-truth being the polestar guiding the overall design of the system.
Focusing on two case study projects, this talk will highlight some of the benefits of a pure open source, structured-authoring approach:
As a service group:
- Content experts define the forms and data structures used by all contributors, to enforce consistency of both content and metadata.
- Enable single-source of truth content repositories that other groups can pull content from, via REST API. In other words, support for a “headless CMS” approach to content re-use between websites (everyone can still own their own websites).
As a writing group:
- Your own technical writing group becomes just another group to service.
- Treat your content like a database, for maximum re-use flexibility. The structure itself provides the keys you can build, sort, link, collate, automate content from.
- Open source allows for rapid prototyping: the “build and show” model for successful projects, versus the “propose and hope” model.