The only constant is change: Your printed manual was good enough ten years ago. However, you know that it is no longer sufficient today. The way people share information about products and brands and interact with them has massively changed. All around the field of technical communication, digital experience innovations have raised the bar for customer expectations and demands. They expect the same quality of experiences for the delivery of technical content, its consumption, communication. On the other hand, companies need comprehensive content success measurement solutions to develop content to success continuously. Can your technical content live up to that?
In this presentation, Stefan Gentz, Senior Worldwide Evangelist for Technical Communication at Adobe, will discuss why providing technical documentation “digital” is just not enough. He will discuss why technical communication is marketing communication, and, most importantly, why technical communication needs to become part of the customer experience management.