Diversity is the root cause of much complexity in content operations. It produces inefficiency, creates governance problems, and hinders the execution of strategy. Content teams are likely to encounter three distinct kinds of silos: stakeholder silos, content type silos, and tool silos. Operations become fragmented and complex because of the diversity of tasks and employee roles, the diversity of purposes for the content that’s being produced, and the diversity of applications and technical standards that are being utilized to support operations.
Many solutions to managing content operations don’t address the full range of diversity happening within large enterprises. Content as a Service (CaaS) is an emerging paradigm that allows large-scale enterprises to overcome silos and achieve coherence across different functions in their organization. Learn what CaaS is and the benefits it offers.