Technical product content generally breaks down into 3 separate silos:
- Curated documentation and training
- Reactive support knowledgebase articles and technotes
- Crowd-sourced posts and discussions
But none of this matters to your audience. They just want answers.
In this session, Joe Gelb will demonstrate how you can unify all three types of content to simplify the user experience and turn your content into a powerful source of measurable business value. He will share case studies of how technical content is orchestrated into personalized and immersive digital experiences that provide a single pane of glass – no matter where your audience goes to find product answers – and actionable business insights for your organization.