To advance a strategy, you must first win management’s support for it. Noz Urbina presented on “Castle Storming theory” at LavaCon describing how to succeed in content strategy by approaching your organization like a maze-like castle, with a moat, some traps, and maybe a dragon. Then Tech Writer Britt Ellmer took up the challenge. Now she’s 3.5 years into managing her own transformative, growing CS program. Join us both for a real-world case study and learn to storm your castle.
In this session, attendee’s will learn:
- How to position their work in terms and ways that management will understand.
- How to sheppard their content strategy through the challenges that implementation realities through at them.
- How to bridge silos with their colleagues and begin cross-silo collaborations around content.