Mad Skills: Hacks that Boost Your Content Strategy

As a Content Strategist, the more skills you have in areas like analytics, interaction design, communications, product design, and research, the more you become an asset. Let’s face it though, you’re working enough and advocating for your role, so how do you do this effectively with limited time? You don’t have to be an expert in these areas, that’s key. Let’s focus on a few skills that can elevate your discipline. Knowledge is most definitely power as a strategist.

In this session, attendee’s will learn the basics of each area in what matters to Content Strategists:

• How to use analytics; the fundamentals of interaction design;
• How and when to use visuals like powerpoint presentations and low-fidelity wireframes;
• Why you need user research as a Content Strategist and how to interpret the research;
• What high level things do you need to look at/what deliverables you can provide when working on a product team.
  
• I will provide checklists to attendees to take home and reference on their projects in these areas.
  
• Where to find free and affordable online resources will also be provided.