Content strategy is too often tactical or applied best practice. A strategy should provide a solution to a problem by identifying obstacles and opportunities, outlining a guiding vision, and planning how an organisation will achieve that vision. A content strategy, simply does the same thing but uses content and content practices to achieve the goal.
In this session, Kathy breaks out the essential parts of good strategy and provides hands-on, practical advice for making sure your content strategy is strategic. Attendee’s will learn:
- The three essential parts of good strategy
- How to use a Strategic Content Strategy Canvas to stay focused
- How to put good content strategy into practice in your organisation