The digital world is at our fingertips. Well, most of it. While our online shopping, travel, entertainment is personalized to get what we want easily and quickly, our technical content is still stuck in the dark ages – despite technical product content being an essential part of your company’s overall digital experience. Technical content can make up the majority of your web presence – and have a significant impact on your bottom line. It’s time for us to get personal.
During this keynote, Joe Gelb will introduce the four pillars of effective personalization and how they transform how we think about content strategy to drive amazing digital experiences.