We are always looking for the best way to best way to show whether or not the content we create is performing well — time on site, bounce rate, scroll depth — and we dedicate much of our time generating and analyzing reports to that end. But all the things we think are contributing to whether or not our content is good and performing how it should, Google has already thought of — and about a thousand other variables.
There can be good content that doesn’t rank well in Google, but there is perpetually less and less content that ranks well in Google that isn’t good. So if you’re ranking well, you know you’re doing things right.
In this session, attendee’s will learn about:
- SEO and all the factors that contribute to it (load speed, UX) need to be a top (if not the top priority) when assessing the success of your content.
- Other reporting you do internally is necessary and informative, but when it comes to assessing content quality, it should supplement organic search results.