“Storytelling” can be a rather exhausting buzzword. However, the fact of the matter is that with immersive technologies, like virtual and augmented reality, it is indeed of utmost importance. When someone is immersed in a virtual world of any type, the story is what keeps them engaged. With VR and AR, the user must be held at the center of the experience – clearly defining their role and letting them have an embodied sense of the arc. In this presentation, Nisha Burton will go beyond the ‘hero’s journey’ and explore hybrid storytelling techniques specific to this new digital medium. By the end, attendees will have the framework they need to tell great stories using immersive technologies.