Content reuse can bring big savings in your organization in terms of time, energy, and money, if you do it strategically. Reuse helps create a better customer experience. And it’s a key factor in being able to produce content at scale.
All too often, companies focus on the mechanics of reuse—what their tools can do—and forget to address the content itself. If you don’t optimize the content for reuse, it doesn’t matter what your tools can do. The content won’t flow well, and your customers may have a jarring experience.
This workshop takes you through the process of developing a reuse strategy. We’ll analyze content, create a reuse matrix, and set priorities. We’ll make decisions about the 3 Gs—goals, granularity, and governance. And we’ll document everything.
Then we’ll go even deeper. Sharpen your pencils (or boot up your tablets) and prepare to put the principles into practice. We’ll work with text, images, and video to experience first-hand what it takes to optimize content for reuse.
Finally, we’ll develop a list of next steps that you can take back to your team.
At the end of the workshop, you’ll have hands-on experience developing a reuse strategy, along with the documentation to prove it. You’ll also have an action plan to help you move forward when you return to work.