Has preparing customers for release day become an arduous task that no team at your company can conquer? Learn how two senior managers of technical writing at athenahealth took over this hot potato and baked it to perfection by bring together Technical Writing, Marketing, Communications, and Education teams to gather customer feedback, build relevant content, and to produce release training that received rave reviews from customers and reduced support calls.
In this session, attendee’s will learn:
- How to survey clients about their training needs.
- How to target the right users with training materials.
- How to package content in multiple formats to accommodate various learning and training styles.
- How to break down silos to work cross-functionally to deliver a customer-centric release training experience.