Google’s search results ain’t what they used to be… they’re better! This is especially true for ‘help’ and ‘how to’ content. Don’t let others capture your target audience. Jump into what special features Google offers that are ripe for the picking, how AI has changed everything you thought about search, and how to cater to what your audience expects of you! Because what good is great technical content if everyone is reading something else instead of it?
As odd as it may sound, technical content is the bread and butter of many of the special features Google offers within its results. These features, as well as prominent ranking on the results page, can be enormous drivers of traffic and are a serious opportunity for any site. The rules of the game are not hard, but failure to consider them means that other sites are stealing the traffic that should be yours. Wins aren’t as complicated as you think, all you need is:
- A foundation in which of Google’s special features apply to technical content & what gets you into them
- A bit of an understanding on how Google relies on machine learning (nothing too complicated – really)
- A quick bit of research into what users want from your technical content
- A touch of insight into what Google thinks users want from your content