The key to great design, and great content, is empathy. Not sure you’ve got any? No problem! I’ll show you how you can use Design Thinking as a framework to travel from knowing who your audience is to understanding what motivates them, and finally, to designing an information experience that meets their needs.
In this session, attendee’s will learn:
- Basic concepts of the Design Thinking methodology
- Ways to get to know your audience and make that knowledge collective
- How to create and use empathy maps to gain a deeper understanding of your audience
- How to build personas and use them in your daily work, no matter the size of your project
- Brainstorming methods