If you’ve ever wondered what the difference is between content strategy and information architecture, you’re not alone. Content strategy determines what makes content easy to find. Information architecture builds the content structure and empowers it with metadata. Together, they provide a framework for creating and delivering shared, integrated content.
Join Tahzoo’s Vice President of Digital Strategy & Analytics, Darrell Cypress, and DITA Strategies’ President, Amber Swope, as they explain how these two disciplines work together.
In this session, attendee’s will learn:
- What content strategy is
- What information architecture is
- How to use them together to create a unified content framework based upon real business examples