The TechComm community has pioneered forward-thinking solutions to some of the publishing world’s tangliest challenges, but it’s taken decades for the community’s insights to reach the broader world of web publishing. Recent emphasis on TechComm/MarComm collaboration has brought marketers to the table, but it’s possible to think even bigger. The world of “editorial communications” encompasses news, entertainment, and “content as a product” — and it’s in desperate need of TechComm’s experience.
In this session, attendee’s will learn:
- The differing requirements and pressures that define the Tech, Marketing, and Editorial communications ecosystems
- What the Editorial Comms world is doing well, and where they’re hurting
- TechComm principles and tactics that translate well to Editorial Comms
- How TechComm principles shaped “Web Replatforming” projects for NBC Universal and the State of Georgia