The LavaCon Content Strategy Conference: Creating Content Experience Ecosystems | October 21-24, 2018 | New Orleans, LA


Join us for our content strategy webinars. Learn more about what we are presenting to give you a preview of what to expect and more at the LavaCon Content Strategy Conference.

Be The Captain of Your Career Webinar Series

Webinar Date’s: November 7th, 2018 – December 19th, 2018

In this webinar series, professional recruiter and author Jack Molisani will give you tools you need to take your career the next level, and then to absolutely new heights!

Part 1, November 7th, 2018 10 a.m. PST/ 1 p.m. EST: Resume Secrets that Might Surprise You

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Part 2, November 14th, 2018 10 a.m. PST/ 1 p.m. EST: The Top 10 Mistakes Professionals Make when Looking for Work

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Part 3, November 28th, 2018 10 a.m. PST/ 1 p.m. EST: Acing an Interview Using Portfolios and Interview Strategies

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Part 4, December 5th, 2018 10 a.m. PST/ 1 p.m. EST: Honing Your Workplace Negotiation Skills

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Part 5, December 12th, 2018 10 a.m. PST/ 1 p.m. EST: Advance your Career through Personal Branding

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Part 6, December 19, 2018 10 a.m. PST/ 1 p.m. EST: When Your Ship Comes In: Increasing Your Corporate Value

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Part 7, TBD, 10 a.m. PST/ 1 p.m. EST: Taking your Career to the Next Level

Jack Molisani
President, ProSpring Technical Staffing

Make Powerful Infographics… Fast!

Webinar Date: September 14th, 2018, 10 a.m. PST / 1 p.m. EST [closed]

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Harness the power of infographics to improve understanding, recollection and adoption. Learn how to turn words, data and ideas into clear, compelling graphics. NO design skill or previous experience needed. Participants get a free copy of Mike’s popular “Graphic Cheat Sheet,” learn amazing tips and tricks, and discover low-cost and free tools. Attend this high energy, interactive session and increase your success rate. After this session participants will be able to…

  • Turn words and ideas into clear, compelling graphics.
  • Visualize anything and improve writing and development speeds up to 50%.
  • Spend less money and time making graphics using free and low-cost tools.

Mike Parkinson
Owner, Billion Dollar Graphics

From Agile Development to Cognitive Delivery: Using Taxonomies for Fun and Profit.

Webinar Date: September 19th, 2018, 10 a.m. PST / 1 p.m. EST [closed]

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Michael Priestley will talk about IBM’s plans in marketing to use taxonomies and ontologies to drive both development and delivery of content to match and anticipate user needs.

Michael Priestley
Enterprise Content Technology Strategist, IBM

Video Provides the Edge

Webinar Date: September 26th, 2018, 10 a.m. PST / 1 p.m. EST [closed]

Recording coming soon.

Like it or not, we live in a YouTube world. The typical problem solving process in 2018, whether you’re fixing a clothes dryer, replacing a headlight or looking for an answer to a software question, typically includes Google and a YouTube video. And, as more millennials become a part of the workforce, this trend is likely to grow. So, how can your technical documentation group meet the needs of this growing demographic? The answer is to provide up-to-date video tutorials that can be easily found online. Video is a personal form of technical communication that creates a bond with customers. At MiTek, the Technical Documentation Team is now referred to as “The Voice of MiTek.” After producing over 1,500 help and training videos, we are MiTek! This case study explores our journey to replace legacy help systems with the “YouTube of MiTek.” What worked? What didn’t?

Mark Kleinsmith
Technical Communications Manager, MiTek, U.S.A

Case Study: What the Bot!?

Webinar Date: October 10th, 2018, 10 a.m. PST / 1 p.m. EST [closed]

Recording coming soon.

Learn how Salesforce planned and created content for a chatbot feature for millions of customers. See which tools, metrics, and research led to a content strategy to support a variety of globally dispersed industries into using new chatbot technology.

Gavin Austin
Principal Technical Writer, Salesforce

Focus Your Impact – Do More By Doing Less

Webinar Date: October 17th, 2018, 10 a.m. PST / 1 p.m. EST [closed]

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You’ll learn a simple model you can present to your team: mapping the customer lifecycle onto documentation structure to reveal the high-value areas of focus. Task-oriented documentation is most important, but only when it directly supports the customer’s goals (even in API docs).

Peter Conrad
Lead Technical Writer, Salesforce