Irina is a global content strategy expert and speaker with extensive experience in the technology and non-profit sectors. Leading a content strategy function at SAP, she feels fortunate to shape superior customer experiences with a focus on digital transformation. Irina has driven large content projects, and guided co-workers and teams in her various roles. Her ability to connect with people across cultures and functional areas has been a key factor for success in multiple fields of marketing and communications.
Senior Director, Customer Experience and Content Strategy, SAP SE