Hilary Marsh is president and chief strategist of Content Company, a content and digital strategy consultancy. She helps associations, nonprofit organizations, and corporations get better results from their content by improving their practices for content creation, governance, management, and promotions. Content Company’s clients include the American Bar Association, Endocrine Society, California State University, and the Florida Association of Realtors, and she is co-leading a comprehensive research project about content strategy adoption in associations for the ASAE Foundation.
A leading content strategist since 1999, Hilary developed and taught the first graduate-level content strategy courses for the User Experience Design Masters program at Kent State University. She is starting an online content strategy school. She oversees the 30,000-member Content Strategy group on LinkedIn, and is a frequent speaker at national and international conferences.