You’re taking your content mobile? Great! But how clearly have you defined what “mobile” is? How going mobile will affect your content creation? Whether your business processes support going mobile? In this presentation, we’ll look at these issues. First, three definitions of “mobile.” Then how your content creation practices have to change. Finally, issues like strategic support, standards, terminology, and more. You’ll leave with a solid understanding of the effect of going mobile and how to assess where you stand.
In this session attendees will learn:
- Technical options for going mobile, including responsive design, converting traditional online help to an app, and creating a “true” app using RMAD (Rapid Mobile App Development) tools. The pros and cons of each approach and some of the tools available for creating each option.
- Anticipated changes in content creation practices and workflows including the elimination of local formatting, adoption of a “mobile first” philosophy, rethinking the role of tables, and more.
- How company issues like terminology standardization, strategic benefit, politics, and the development of metrics and standards can help or hinder a move to mobile.