When faced with content issues, many organizations immediately start looking at technology options for a quick fix. Unfortunately, technology alone isn’t the answer – and it isn’t even the place to start. Instead, look at the big picture and start at the beginning – clarify the business needs you are addressing, develop the information architecture to support them, then investigate the technology options and develop the process to support the solution.
If you want to learn the process for successfully implementing content solutions, then join Amber Swope as she leads you through her methodology for empowered and successful content. The methodology includes:
- Business – Define success for the project based upon the content strategy, customers goals, and business requirements, including quantifiable metrics.
- Information Architecture – Interpret the success requirements into the architecture for the content, including the appropriate content model, metadata application, and reused strategy.
- Technology – Identify the technology requirements and strategy for supporting all of the key activities in the content development workflow.
- Process – Lay the foundation for long term success by defining guidance, developing and delivering training, and building a governance strategy.