We are already on the road toward liberating our content from archaic static delivery mechanisms to dynamic digital experiences. In this session, we will address some of the pressing challenges in our drive toward personalization:
- How many resources should we invest in an extensive search mechanism when more and more of our content is being accessed through Google search?
- What is the ROI and how much should we invest in search for our internal folks accessing content that is locked down from the public and Google?
- How do we provide personalized content that services each customer’s environment?