More than a billion enterprise authors use Microsoft Word. Way less than 1% of that number use an XML editor. “We hate Word because it is out of control,” says the tech pubs manager. “We love Word and everyone uses it,” says the enterprise executive. “Your people need to learn DITA and use an XML editor,” says the tech pubs manager. “We’ve got jobs to do and use Word,” says the enterprise executive. In this session we will examine love and hate from both perspectives. We’ll talk about the benefits of the XML architecture that is coming to your enterprise. We will talk about efficiencies of information reuse and single source publishing at the enterprise level. We’ll discuss the needs of information consumers who want just enough of the right information, at the right time, on their device of choice, in their language of choice. We’ll see if the love your organization will have for better content for your information consumers and saving money can avert the DITA Zombie Apocalypse.