We all know we need to collaborate across silos to provide a total content experience. But what does successful collaboration look like? How do we quantify and measure it? Further, how do we measure the impact of a complete content experience ecosystem? What metrics should we be tracking before, during, and after its development? In this presentation, Dawn unveils a balanced scorecard of KPIs to monitor the entire process: from planning to development to user acceptance.
In this session attendees will learn:
- To define a balanced set of metrics that provide a complete picture of a content experience ecosystem while creating the right environment and behaviors to reach the goals.
- To define the critical success factors of a content experience ecosystem. o. To track leading and lagging KPIs within each critical factor.
- To ensure measurements reinforce the expected outcome.
- To define success in both quantitative and qualitative terms.