Learn about a quantitative maturity model for technical documentation. Use metrics to systematically connect content production to company-wide organizational value. Benefits include better customer experience, cross-departmental strategy, and content ROI that proves the value of a mature content experience.
In this session attendees will learn:
- The minimum metrics you should be measuring on your content
- The difference between leading and lagging indicators
- How to make an executive-level business case for content production
- How to link tech docs to marketing and sales automation
- How to merge traditional tech pubs documentation with more fluid support content
- Why content metrics will help you level up