In today’s multi-channel world it’s no longer enough to just be a content creator, you need to be a Content Engineer. So what is a Content Engineer? Do you know where your content is going? And what its value to the customer and your company is? In this workshop we’ll provide you with insights and techniques to answer those questions and others like it. Content Strategy is about the Who, What, Why of content. Content Engineering is about the How.
In this session attendees will learn:
- Improve discoverability of content, enable reuse.
- Assign value to content assets with a content valuation process.
- Engineer intelligent content, content reuse and streamline content publishing.
- The concept of the standard Master Content Model (MCM).