By 2020, Gartner predicts that 50% of all searches will be voice searches, which means your content needs to be conversational and voice-ready. Learn how to build skills (apps for voice) and get your content ready for voice search, including how to use voice-activated search as part of marketing strategy, the tactics to prepare your content for voice search, and innovative ways to use voice as a marketing tool.
In this session attendees will learn:
- Gain leadership buy-in and budget for voice projects
- Understand which content to use to build skills
- Build skills (voice apps)
- Choose and connect across platforms and device types
- Measure results to show successes, gaps, and opportunities for additional investment