Your brand guidelines probably include a page or two about voice & tone. They might describe your brand voice as friendly, authentic, trustworthy. But just as your brand is unique, so are each of your global markets. How well does your voice travel to France, where language is more formal? Or Brazil, where it’s more casual? In this session, we’ll share our fixed-flexible-free framework for crafting voice guidelines that work for different markets while maintaining a consistent global brand.
Learn how to get your content under control when your brand goes global. Attendees will leave with:
- An understanding of voice & tone and why it’s important to your global brand
- A template for developing voice guidelines with fixed, flexible, and free elements for each of your global markets
- A strategy for teaching voice guidelines to everyone in the organization, whether it’s a team of 10 or 10,000