How well do we understand the implications of adding personality to computing experiences?
Real-world examples increasingly demonstrate the challenges of spinning up a fictional identity while confronting ethical questions around trust, impact on culture, emotional sensitivities, as well as the extent of writing necessary for a quality experience. Pretending to be human is different from being human-like, and we need to weigh the costs and benefits carefully.
This presentation will explore personality within conversational UI as everything from voice & tone to creating an independent identity – from the perspective of the writers who brought it to Cortana. You’ll see how it relates to the core standard voice & tone principles for products and services, and might help you answer the question, “What’s the difference between a bot and a conversation embedded in a product?”