Messaging is changing how, when, and where people talk to their favorite businesses. With technology that automates transactions, customer service and conversations like never before, how do you create a user experience that also feels human?
In this session attendees will learn:
- Strategies for balancing business goals with user experience
- Best practices for developing the strategy and content for your conversations
- Ways to adapt your voice and tone to this new communication channel
- Tips for setting expectations with humans who think your bot can do everything
- Approaches for those interactions that don’t go as planned