Learn how the marcomm and techcomm teams at Salesforce unite to create Trailhead—a wildly popular learning experience that’s changing how customers interact with content. See how a mix of videos, graphics, gamification, online help, marketing assets, and interactive learning paths increase business value and customer loyalty.
In this session attendees will learn:
- Why customers want more interactive content
- How to reuse content to build memorable experiences
- How to turn boring old content into something new and exciting
- Why different teams across a huge company are creating content together