Sales. Marketing. Training. Technical communications. They all generate content to drive revenue, so why do they work in different silos? There is just one customer at the end of the day and if you can build business value through shared content it reduces costs, time to market, and internal bottlenecks. Manage what you say, how you say it, and when it’s said to increase both the top line and the bottom line in business. This means thinking about how you create, manage, and distribute content. This case study explores how one company came to the realization that their staff could work more efficiently together, serve the customer better, and do so with a solid return on their investment in a component content management system (CCMS).
We discuss background issues, how three sets of numbers (cost cutting, efficiency, and growth) were identified as a business target, and how they made their CCMS decision based on specific KPI they tracked. We’ll discuss how they got to where they stand now (2 years later) and what comes next.