Simply XML™ offers a Microsoft Word-to-XML authoring tool called Content Mapper. Writers see the familiar MS Word user interface with the ugly but useful XML behind the scenes. Content Mapper’s target customer organization realizes the value of XML as an architecture for content reuse and flexible publishing. Target authors use MS Word instead of a traditional XML editor because they want simplicity, ease of use, and immediate productivity. You can easily get control of MS Word, implement a writing standard, and modernize your content supply chain. Our long-term background with structured writing and XML mark-up provide a great foundation for content creation and management throughout the enterprise. It doesn’t have to be complicated, its Simply XML. Learn more at www.simplyxml.com.