The LavaCon Content Strategy Conference: Spanning Silos, Building Bridges | November 5-8, 2017 | Portland, OR
From Yellow Pads to Virtual Reality: The Evolving Role of Content Strategists
From Yellow Pads to Virtual Reality: The Evolving Role of Content Strategists

From Yellow Pads to Virtual Reality: The Evolving Role of Content Strategists

How do you write for online experiences when they’re not limited to a computer screen? As interfaces are extending beyond website projects, screens are shrinking, becoming immersive or completely disappearing. This shift is happening as more people connect with their friends on smartphones than laptops, and voice-activated devices are now mainstream in U.S. homes. More people are playing with the feeling of “being there” as Virtual Reality headset owners are increasing.

How do you contribute to product thinking for these new platforms and opportunities when there are no established patterns yet?

As content strategists and technical writers, we plan and write content for web and mobile interfaces. We apply consistent standards and define editorial content processes. In the next few years, our role will move beyond words. This is our chance to embrace the change as our responsibilities evolve from perfecting words to understanding how people engage, navigate and interpret information in immersive and spatial experiences. This is our time to focus on solving problems and helping our teams understand the entire journey that people take. While technology is still emerging and everyone’s still learning, I’ll share early opportunities for writing for 3D space, gestures and spoken language in immersive experiences.

As platforms progressed from the early web days in the 1990s to responsive content design in the early 2010s, content strategists and technical writers rose to the occasion and adapted our deliverables while focusing on the people that use our products. We have experience and guidance to offer at the foundational stage of emerging technology. Join me as we explore this new frontier together.

Presented by Andrea Zeller

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