The LavaCon Content Strategy Conference: Spanning Silos, Building Bridges | November 5-8, 2017 | Portland, OR
Why Culturalization is Important!

Why Culturalization is Important!

This session is about the importance of culturalization, or what’s also known as localization. With any content, when you expand to markets with different languages and cultures, your content will need to be adapted in a way that makes sense for each respective market. This session will take you through why it’s important, how to do it right, and how to avoid common pitfalls. Included will be some humorous examples of translation gone wrong.

Presented by Jeaneane Marie Falkler

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