The LavaCon Content Strategy Conference: Spanning Silos, Building Bridges | November 5-8, 2017 | Portland, OR
Watch that Tone: Creating an Information Experience with a Consistent Voice

Watch that Tone: Creating an Information Experience with a Consistent Voice

Two years ago, Atlassian had no consistent voice guidelines across its content channels and product suite, creating a disjointed brand experience. Today, our Information Experience teams own the Atlassian voice and tone, and are teaching everyone from developers, product managers, designers, and marketers how to voicify their content.

Presented by Sarah Karp

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