Entering new language markets requires more than just translation. To succeed, you must provide the same quality product or service to each market-a unified, localized customer experience. One team or department cannot do this alone. Sales, marketing, product development, support, training, and more all need to work together and share their area expertise.
Going global requires a localization strategy. For that strategy to succeed, people from across your organization need to collaborate and begin thinking globally. This session focuses on the formation of such a strategy. You will learn:
What content and information assets are needed
Who to involve and at what levels in your localization strategy
How to identify and harness the strengths of your teams and departments
How to successfully manage the localization effort (how to herd cats)
What pitfalls await and how to avoid them
Best practices for a healthy and effective localization strategy