The LavaCon Content Strategy Conference: Spanning Silos, Building Bridges | November 5-8, 2017 | Portland, OR
Structured Content Authoring For All!

Structured Content Authoring For All!

Many say “Structured Content Authoring is too complex.” But organizations have no choice: to keep content consistent, findable and manageable, we simply must write and store in a structured format. Semantic tagging, re-use, targeting, conditions, references, all are essential and valuable features that form the essence of Structured Content schemas. If we simply ‘strip complexity’ –for ‘lightweight authoring’- chances are fair that we lose much of this value. The question is: how to make Structured Content Authoring a mainstream activity?

Presented by Jan Benedictus

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