The LavaCon Content Strategy Conference: Spanning Silos, Building Bridges | November 5-8, 2017 | Portland, OR
Stop, Listen, and Collaborate: Creating an Experience-first Content Strategy

Stop, Listen, and Collaborate: Creating an Experience-first Content Strategy

Everyone in your organization wants to keep the user happy—they just have different ideas of how to go about it. Focusing on what information a user needs and when they need it along their journey can act as the bridge between product development, experience design, marketing and sales. Get tips on how to bring each group into the process and how to leverage content as a way to keep the user front of mind.

In this session, attendees will learn a mix of “soft” and “hard” skills to help put together an experience-first content strategy, including:

  • How to leverage internal stakeholder interviews and workshops to increase internal buy-in for your project
  • How to persuade an MBA that optimizing “content experience” is crucial to business success
  • How to turn marketing personas into buyer personas, and how to leverage marketing data for your research
  • How to get busy sales teams to spend some time with you
  • How to work with a clueless, junior or know-it-all designer
  • How to get support and input on your work from other content strategists when you’re the only one at your organization
  • How to get your content strategy out of a presentation deck (or spreadsheet) and out into the world

Presented by Melinda Howard Belcher

Follow Us @LavaCon