The LavaCon Content Strategy Conference: Spanning Silos, Building Bridges | November 5-8, 2017 | Portland, OR
Spanning Silos: Combining Marketing and Technical Content to Deliver a Consistent Customer Experience

Spanning Silos: Combining Marketing and Technical Content to Deliver a Consistent Customer Experience

Content is king, and organizations are creating content in amounts that were unheard of just a few years ago. Marketing and Technical Publications teams often develop content in different tools and store content in separate content management systems, which makes it difficult to share content and deliver a unified and consistent customer experience. Gone are the days when you had the luxury of getting phone calls from confused customers. Today, consumers would much rather tap or swipe their way to your competitor.

Presented by Dustin Vaughn

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