The LavaCon Content Strategy Conference: Spanning Silos, Building Bridges | November 5-8, 2017 | Portland, OR
Personalization of Content and the Power of Metrics

Personalization of Content and the Power of Metrics

Your social media feed is based on algorithms that collected user behavior and generate personalized content. Good or bad, the information we actually view, is swallowed by machines, regurgitated and re-presented to us. Similarly, users expect supportive & training content made available to them to be short, precise and to fit their needs. For this we need to collect user data, and to analyze user behavior on our products and how they use support. How can we do that?

Presented by Oded Ilan

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