The LavaCon Content Strategy Conference: Spanning Silos, Building Bridges | November 5-8, 2017 | Portland, OR
Overcoming Cross-Silo Politics

Overcoming Cross-Silo Politics

When my team redesigned the Harvard Pilgrim website, we knew that marketing initiatives would be significant in determining the design choices. What we didn’t expect was the magnitude of the content we would discover, and the internal politics we would navigate right up to launch. As a content strategist and UX practitioner, I learned more from this project than any other, and along the way determined a new process for blending content and design work with governance and organizational change.

Presented by Marli Mesibov

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