The LavaCon Content Strategy Conference: Spanning Silos, Building Bridges | November 5-8, 2017 | Portland, OR
MPACT: A Gameful Approach to Creating Relevant Personas

MPACT: A Gameful Approach to Creating Relevant Personas

Pre-Conference Workshop

How many times have you worked on a persona project, only to hear key stakeholders tell you that they don’t see their value? Or ended up with personas that feel stale, static, and too stereotypical? Personas are key to nearly every experience design strategy. But they’re useless if your stakeholders don’t buy into them. That’s where Mad*Pow’s Agile Persona Construction Tool (MPACT) comes in. MPACT turns persona creation into a game-like experience that delights, ignites, and aligns your stakeholders.

In this session, attendees will learn:

  • Why static personas fail to deliver actionable intelligence for product teams.
  • How behavior-based personas help you identify and create relevant content for your audience(s)
  • Why a quantitative, demographics-based approach to personas fails to describe the important behavior attributes that designers need.
  • How to use the MPACT toolkit to create unique, relevant, evidence-based personas
  • How to plan and run an MPACT session.
  • How to start conversations that lead to rich persona scenarios.
  • How to create a collaborative, team-driven environment.

Led by Dana Ortegon, Jen Smerdel, Magga Dora Ragnarsdottir, and Priyama Barua

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