The LavaCon Content Strategy Conference: Spanning Silos, Building Bridges | November 5-8, 2017 | Portland, OR
How MOOCs, SPOCs, and Next Generation e-Learning are Impacting Content Strategy

How MOOCs, SPOCs, and Next Generation e-Learning are Impacting Content Strategy

In this session, Keith Boyd, who steers business strategy for online learning at Microsoft, will introduce you to the fascinating and fast changing world of Massively Open Online Courses (MOOCs), Small Private Online Courses (SPOCs), and how they should impact your content strategy.

A Massive Open Online Course (MOOC) is an online course aimed at unlimited participation and open access via the web. In 2012, leading publications like the NY Times and Time Magazine made bold predictions that MOOCs would change education forever. While that hasn’t come true (yet), the seismic shifts in the way people learn are starting to be felt.

Should MOOCs and SPOCs be part of your content strategy? If so, how do you get started? What resources are available to you as a content professional to explore this emerging modality? And why would you make a bet on MOOCs over other emergent learning options?

Learn why you shouldn’t dismiss this trend, and how an investment now could help you to future-proof your content strategy and increase loyalty and affinity to your product or service.

Presented by Keith Boyd

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