The LavaCon Content Strategy Conference: Spanning Silos, Building Bridges | November 5-8, 2017 | Portland, OR
Management as a Strategy: Upping Our Management Game to Boost the Success of Content Organizations

Management as a Strategy: Upping Our Management Game to Boost the Success of Content Organizations

In the recent Harvard Business Review podcast, “Basic Competence Can Be a Strategy,” Harvard Business School professor Raffaella Sadun reveals that her research shows that “competent management” is undervalued and that even basic, common-sense management practices are too often neglected. In this session, we’ll look at some of the most common managerial traps we fall into and discuss strategies for avoiding or overcoming them. Focusing on the specific needs and realities of content organizations, we’ll discuss strategy development, associate development, relationship management, and the importance of transparency, accountability, alignment, and radical focus. Come with an open mind to examine where you’re succeeding and to get ideas and inspiration for how you might become even more effective as a content group leader!

Presented by Toni Mantych

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