The LavaCon Content Strategy Conference: Spanning Silos, Building Bridges | November 5-8, 2017 | Portland, OR
Knowledge Freedom: Break Down the Silos

Knowledge Freedom: Break Down the Silos

This real-world study shows our methods for a Content Potluck that engages thought leaders across the enterprise. It shares techniques for building executive support, identifying contributors, and sustaining engagement in a cross departmental content strategy. Results? Rich, diverse community content, programming, and feedback mechanisms to share customer sentiment, and customer/employee engagement and co-creation opportunities. This method lightens the sales and support process and let’s your team focus on what really matters: being authentic, authoritative and collaborative internally and externally.

In this session, you will learn:

  • How to gain executive support to establish a multi-faceted content strategy
  • Step by step guide on where to find your content champions and how to persuade them to join your “content potluck”
  • Ideas of how to intrinsically reward your Champions to facilitate growth and more interest within your company
  • Breakdown of benefits for your team and your customer achieved by this approach

Presented by Nikoletta Vecsei and Laurel Nicholes

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