This real-world study shows our methods for a Content Potluck that engages thought leaders across the enterprise. It shares techniques for building executive support, identifying contributors, and sustaining engagement in a cross departmental content strategy. Results? Rich, diverse community content, programming, and feedback mechanisms to share customer sentiment, and customer/employee engagement and co-creation opportunities. This method lightens the sales and support process and let’s your team focus on what really matters: being authentic, authoritative and collaborative internally and externally.
In this session, you will learn:
How to gain executive support to establish a multi-faceted content strategy
Step by step guide on where to find your content champions and how to persuade them to join your “content potluck”
Ideas of how to intrinsically reward your Champions to facilitate growth and more interest within your company
Breakdown of benefits for your team and your customer achieved by this approach